brand

Brand Awareness

We have to accept that Acknowledgment and communication for any form of communication requires the benefit of a growing process that depends on engaging both sides in a positive way with the bond.  Ordering these different businesses with any activity requires creating a clear image of yourself in the minds of the audience, who try to achieve this through the concept of naming the brand.

In this blog, we will examine this issue in detail.

 

You will read in the following:

  • Defining Brand Awareness
  • The importance of ‌‌Brand Awareness
  • Types of Brand Awareness
  • Brand Awareness Strategy
  • Storytelling
  • Effective Presence in Social Media
  • Online and Offline Competitions
  • Click Advertising
  • Promotional Events
  • Measuring Brand Awareness
  • Brand Awareness: a Way to Measure Value
brand

Defining Brand Awareness

Brand awareness shows how familiar customers are with a particular brand. The high level of recognition means that the audience knows a brand, trusts it and is more willing to buy their products or services. The values ​​of a brand name is actually the first step in the decision-making process to buy; Because the higher the degree of insight into the brand, the higher the probability of purchase.

The importance of ‌‌Brand Awareness

In today’s consumer landscape, where people strongly seek research and information based on public awareness before making a purchase, and basically trust brand names that have a wider level of recognition, this factor shows its important role again. Also, when a customer connects with your brand, they will be more likely to make repeat purchases without hesitation, thus strengthening the link between trust and loyalty. This case is only a part of the most important impact of the concept that we are discussing, if we want to deal with it case by case, it includes the following:

  • Powerful branding
  • The basis for knowing other products and services
  • Creating credibility in the market
  • Building trust and loyalty among customers
  • Create differentiation from competitors

Types of Brand Awareness

Many companies conduct extensive research to measure the level of familiarity of their brand among audiences and users. This information is very important in determining the market awareness of your brand mission. The mentioned concept can be seen through two distinct models, both of which we will examine in detail.

  • Brand Recognition:

Brand recognition is usually used in the field of FMCG, but it is not exclusive to this sector. This type of recognition requires users to distinguish your brand from others. For example, if a customer sees several brands of cheese in a store and immediately chooses one brand, it shows that they can identify and differentiate your brand among the available options.

  • Brand Reminder:

Brand recall involves assessing a customer’s capacity to unconsciously remember a company’s name without prompting or suggesting other products or brands. This form of awareness measures the number of people who can remember your brand and subsequently identify your products and industry.

strategy

Brand Awareness Strategy

Creating recognition requires a variety of strategic approaches, each tailored to a company’s specific goals. For effective implementation, they should evaluate and choose the most suitable plans that are aligned with their goals. By carefully considering the different plans, businesses can achieve optimal results efficiently and cost-effectively. Below, we outline some common tactics for increasing brand awareness.

Storytelling

Narratives engage people emotionally and can accompany them; Collections of multiple stories from the formation of the idea, gathering the team to the challenges and issues you have overcome to reach the current point of your business.

Effective Presence in Social Media

Dynamic social pages are a point that is sometimes forgotten to increase organic traffic, but the fact is that with continuous activity and advertising, you can reach a wide audience and use the potential of influencers.

Online and Offline Competitions

Contests and challenges increase your audience’s engagement and participation, encourage them to create user-generated content for you, and encourage others to join them.  Finally, it leads to the visibility and strengthening of the brand identity in the society.

Click Advertising

Targeted pay-per-click advertising will guarantee your visibility and to some extent determine that users will be sufficiently attracted to it and finally engage with it.

Promotional Events

Organizing promotional activities such as exhibitions, conferences and workshops enables companies to connect with potential customers and increase brand visibility.

Measuring Brand Awareness

Brand awareness assessment is essential for businesses to measure the effectiveness of marketing efforts and identify areas that need improvement. There are many different approaches to measuring brand awareness, each offering unique advantages and limitations. In general, it can be divided into two parts:

Quantitative criteria and qualitative criteria, each of which includes separate categories according to the following table:

Quantitative criteria:

  • Inbound and direct site traffic
  • Number of external links
  • Interaction with social network users, its evaluation parameters: Visit rate (Impression)
  • Number of followers
  • Number of likes
  • Number of shares
  • Number of comments
  • Number of clicks
  • Number of Mentions

 

 

Quality criteria:

  • Web monitoring
  • Survey
  • Social listening

To obtain numerical data and classified information, we need tools that you are often familiar with as a digital marketer, such as Google Analytics and Buffer.

Brand Awareness: a Way to Measure Value

In essence, brand recognition is a valuable resource for any company, as it can lead to higher sales, lower advertising costs, increased customer loyalty, and differentiation from competitors. To thrive in today’s competitive market environment, businesses must design and implement a variety of strategies to increase brand awareness.

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